If you grew up in the seventies or eighties you are probably familiar with the graphic design work of Lou Dorfsman. While definitely not a household name (at least not in my household), the influence of Mr. Dorfsman was all around.
We may not have been eating in the cafeteria at C.B.S. headquarters, where the attached wall project resided, but we saw the bastardized rip-offs of his genius on Dixie Cups or perhaps your fifth grade math textbook.
Maybe it was due to working in corporate America that gave his designs such solidity. Whatever it was shaped a major player in late twentieth century typography
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