Sunday, July 23, 2006

Having Your Cake And Eating It Too (Corporate Edition)

I just came across these shoes when passing Blades at the corner of Broadway and Bond St. No, your eyes are not deceiving you...Nike, the company that has taken the veneration of the athlete to new heights, is now producing shoes for skateboarders that say "Jocks Suck".

I guess Nike has had a change of heart and has realized that the millions of dollars of footwear they have sold over the past couple of decades have been to people that in their own words "Suck".

...I love the idea of a teenager buying these shoes and thinking they are being rebellious. Truly, there is no better way to "stick it to the man!" than by purchasing shoes from Nike.

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